Market Opportunity

We are not just entering the market; we are redefining it

We Are Still Early…

It could be perceived that Cryptocurrency trading isn’t as lucrative as it had previously been. Arguably, this is a fair assumption, given the mainstream attention the space has enjoyed. However, this couldn’t be further from the reality. In the Cryptocurrencies market, the number of users is expected to only amount to 994.30m users by 2027. User penetration will be 8.77% in 2023 and is expected to hit 12.51% in 2027 (Statista). Compared to the planet's population that has internet access, the adoption and widespread use of cryptocurrency is still in its infancy. Considering the above data and comparing the market penetration with E.Rogers’ Diffusion of innovations curve (below), compared to % market share, you can see that we are theoretically operating below 25% of the market share. In short, we’re still in the exciting Early Adopters phase, well below saturation level with plenty of room for growth.